Aya Kudo

Mr.&Mrs. Yamaguchi have devoted themselves to growing shiitake mushroom in deep forest in Ise, Mie prefecture for several decades.
The shape of the left part of the logo is inspired by the silhouette of Japanese letter “山(yama)”, a part of their family name, which creates an interesting symmetry with the shape of shiitake mushroom on the right.
Two symbols making one logo connotes that the brand is a product of Mr. & Mrs. Yamaguchi's longtime effort while supporting each other.